While food and beverage labels typically garner the vast number of headlines when dealing with growth, there are numerous end-use segments seeing an uptick in usage lately. Following the Covid-19 pandemic, the emphasis on health and wellness has never been higher. This has led to opportunities in the pharmaceutical and nutraceutical markets.

Nutraceutical labels and packaging, specifically, have seen strong growth recently. According to BCC Research, the global nutraceuticals market is expected to reach nearly $439 billion by 2026. This strong growth has placed a greater emphasis on the label and package – specifically in terms of information and accuracy.

There is no one-size-fits-all to a typical nutraceutical package, though. Brands can differ greatly, but they all have similar goals. “Many nutraceutical companies prefer a more straightforward concept with earthy tones, pictures of ingredients, and a somewhat calming feel in the overall packaging,” explains Darrin Lerud, technical customer success manager at Fortis Solutions Group. “In contrast, others select metallic or holographic embellishments and raised tactile varnishes for both touch and eye-catching appeal. It’s up to the brand and who they’re marketing to.

“We have seen a more ‘fun’ design in the last two years as brands target younger consumers – think the Olly brand of supplements and Hum Nutrition,” adds Lerud.

Meanwhile, Avery Dennison Corporation has announced that Ryan Yost has been appointed president, Materials Group. Yost has held several leadership roles at Avery Dennison over the past two decades. He previously held operations and supply chain leadership roles in multiple Materials Group businesses before moving to the Solutions Group, where he led operations and commercial teams across the globe.

“Ryan most recently led the transformation of our Identification Solutions business and the acceleration of our Vestcom business as vice president and general manager, driving significant growth in the logistics, food and retail market segments,” says Deon Stander, Avery Dennison president and CEO. “As president of the Materials Group, he will continue to focus our teams on delivering for our customers through innovation, technology and the advancement of sustainability, driving outsized growth in high-value categories and growing profitably in our base businesses.”

Here are the highest-trafficked news items from the week ending on March 8:

1. Fortis delivers label solutions for growing nutraceuticals market
2. Avery Dennison names Ryan Yost president of Materials Group
3. Community, insight and advocacy at TLMI Converter Meeting
4. AAi makes Domino N610i its first digital narrow web press
5. Avery Dennison debuts new tapes for appliance industry